{"title":"Tower 28","description":"\u003cp\u003eHEX Beauty brings you Tower 28 in India. Shop 100% authentic beauty products from global brands only on Hype Elixir.\u003c\/p\u003e","products":[{"product_id":"tower-28-swipe-serum-concealer-0-5-alta","title":"Tower 28 Swipe Serum Concealer - 0.5 alta","description":"\u003cp\u003eAchieve a naturally radiant, skin-like finish with the Tower 28 Swipe Serum Concealer in shade 0.5 Alta. This lightweight, serum-infused concealer provides buildable medium coverage to brighten under-eyes, blur imperfections, and even out skin tone without feeling heavy or cakey. Formulated with hydrating and soothing ingredients, it helps keep skin comfortable throughout the day while delivering a smooth, crease-resistant finish. The creamy texture blends effortlessly with fingers, a brush, or a sponge for seamless application. Ideal for sensitive skin, this vegan and cruelty-free formula is designed to conceal redness, dark circles, and blemishes while maintaining a fresh, natural look. Whether you're creating a no-makeup makeup look or adding the finishing touch to a full-face routine, Swipe Serum Concealer offers breathable coverage with long-lasting comfort and a flawless, healthy-looking complexion every day.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713632698654,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/01_PACKSHOT_-_0.5_ALTA_582de035-c125-44da-8a34-e5771b3da3e3.webp?v=1785421545"},{"product_id":"tower-28-swipe-serum-concealer-1-0-bh","title":"Tower 28 Swipe Serum Concealer - 1.0 bh","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e1.0 BH\u003c\/strong\u003e, a lightweight, skincare-infused concealer designed to brighten, hydrate, and perfect your skin. Its serum-like formula blends effortlessly to provide buildable medium coverage that conceals dark circles, redness, blemishes, and uneven skin tone without feeling heavy or cakey. Infused with nourishing ingredients, it helps keep the delicate under-eye area hydrated while delivering a smooth, crease-resistant finish that lasts throughout the day. The soft applicator allows for precise, mess-free application, making it easy to achieve a fresh, radiant look in seconds. Suitable for sensitive skin, this vegan and cruelty-free concealer offers breathable wear with a natural finish. Whether you're creating a no-makeup makeup look or full glam, Tower 28 Swipe Serum Concealer leaves your skin looking healthy, even, and beautifully refreshed.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713634664734,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer1.0BH.png?v=1785421545"},{"product_id":"tower-28-swipe-serum-concealer-1-5-bw","title":"Tower 28 Swipe Serum Concealer - 1.5 bw","description":"\u003cp\u003eAchieve a naturally radiant, flawless complexion with the Tower 28 Swipe Serum Concealer in Shade 1.5 BW. This lightweight, serum-infused concealer provides buildable medium coverage while helping to hydrate and smooth the skin for a fresh, skin-like finish. Enriched with nourishing skincare ingredients, it effortlessly conceals dark circles, redness, blemishes, and uneven skin tone without settling into fine lines or feeling heavy. The creamy, blendable formula glides on seamlessly and layers beautifully for customizable coverage that lasts throughout the day. Suitable for sensitive skin, this non-comedogenic concealer is dermatologist-tested and designed to deliver comfortable, breathable wear. Shade 1.5 BW is ideal for fair skin tones with warm undertones, offering a natural-looking match that brightens the under-eye area while creating an even, healthy-looking complexion for everyday makeup looks.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713638170910,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer1.5BW.png?v=1785421544"},{"product_id":"tower-28-swipe-serum-concealer-2-0-bu","title":"Tower 28 Swipe Serum Concealer - 2.0 bu","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in Shade 2.0 BU. This lightweight, medium-buildable coverage concealer combines skincare benefits with seamless makeup performance to brighten, conceal, and hydrate the skin. Infused with skin-loving ingredients like hyaluronic acid and Centella Asiatica, it helps soothe and moisturize while reducing the appearance of dark circles, redness, blemishes, and uneven skin tone. The creamy, crease-resistant formula blends effortlessly for a smooth, second-skin finish that looks fresh all day without feeling heavy or cakey. Suitable for sensitive skin, this vegan and fragrance-free concealer is dermatologist-tested and designed for comfortable daily wear. Whether you're creating a no-makeup look or a full glam finish, Tower 28 Swipe Serum Concealer delivers breathable coverage with a radiant, healthy-looking complexion every time.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713642201374,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer2.0BU.png?v=1785421543"},{"product_id":"tower-28-swipe-serum-concealer-3-0-cc","title":"Tower 28 Swipe Serum Concealer - 3.0 cc","description":"\u003cp\u003eAchieve a naturally radiant, skin-like finish with the Tower 28 Swipe Serum Concealer in Shade 3.0 CC. This lightweight, serum-infused concealer provides buildable medium coverage while helping to hydrate and smooth the skin throughout the day. Formulated with skin-loving ingredients, it effortlessly conceals dark circles, blemishes, redness, and uneven tone without feeling heavy or cakey. The creamy texture blends seamlessly for a fresh, crease-resistant finish that enhances your complexion rather than masking it. Suitable for sensitive skin, this non-comedogenic formula is dermatologist-tested, fragrance-free, vegan, and cruelty-free. Shade 3.0 CC is ideal for light skin tones with cool undertones, delivering a bright, even appearance. Whether you're creating a no-makeup look or adding the finishing touch to a full-glam routine, Tower 28 Swipe Serum Concealer offers comfortable, long-lasting coverage with skincare benefits in every swipe.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713647411486,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer3.0CC.png?v=1785421543"},{"product_id":"tower-28-swipe-serum-concealer-4-0-dtla","title":"Tower 28 Swipe Serum Concealer - 4.0 dtla","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in shade 4.0 DTLA. This lightweight, skincare-infused concealer provides medium, buildable coverage that effortlessly brightens, conceals, and smooths the appearance of dark circles, blemishes, and uneven skin tone without feeling heavy. Formulated with hydrating ingredients like hyaluronic acid and centella asiatica, it helps keep skin moisturized while delivering a fresh, crease-resistant finish throughout the day. The creamy texture blends seamlessly with fingers, a brush, or a sponge for a skin-like look that never appears cakey. Suitable for sensitive skin, this vegan and cruelty-free formula is dermatologist-tested and designed for comfortable everyday wear. Whether you're creating a no-makeup makeup look or adding extra coverage where needed, Tower 28 Swipe Serum Concealer offers long-lasting comfort, hydration, and a radiant, natural-looking finish.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713653834014,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer4DLTA.png?v=1785421543"},{"product_id":"tower-28-swipe-serum-concealer-5-0-ep","title":"Tower 28 Swipe Serum Concealer - 5.0 ep","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e5.0 EP\u003c\/strong\u003e, a lightweight, skincare-infused concealer designed to brighten, smooth, and perfect your skin. Its creamy, buildable formula delivers medium coverage that effortlessly conceals dark circles, blemishes, redness, and uneven tone without looking cakey or settling into fine lines. Infused with hydrating ingredients, it keeps skin comfortable and fresh throughout the day while maintaining a natural, skin-like finish. The easy-to-blend texture works seamlessly with fingers, brushes, or sponges for quick, even application. Suitable for sensitive skin, this concealer is vegan, cruelty-free, and dermatologist-tested. Whether you're creating a no-makeup look or a full-glam finish, Tower 28 Swipe Serum Concealer provides reliable coverage, lasting comfort, and a radiant appearance that enhances your natural beauty every day.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713656258846,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer5.0EP.png?v=1785421542"},{"product_id":"tower-28-swipe-serum-concealer-5-5-hh","title":"Tower 28 Swipe Serum Concealer - 5.5 hh","description":"\u003cp\u003eAchieve a naturally radiant complexion with the Tower 28 Swipe Serum Concealer in Shade 5.5 HH, designed for medium-deep skin tones with warm golden undertones. This lightweight, serum-infused concealer delivers medium, buildable coverage that effortlessly conceals dark circles, blemishes, redness, and uneven skin tone while maintaining a skin-like finish. Enriched with hydrating skincare ingredients, it helps nourish and smooth the delicate under-eye area without creasing, caking, or settling into fine lines. The creamy, blendable formula melts seamlessly into the skin for comfortable, all-day wear, making it ideal for everyday makeup routines. Suitable for sensitive skin, this vegan and cruelty-free concealer provides long-lasting performance with a fresh, healthy-looking glow. Whether worn alone or paired with foundation, Tower 28 Swipe Serum Concealer enhances your complexion with breathable coverage and lasting hydration.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713658093854,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer5.5HH.png?v=1785421541"},{"product_id":"tower-28-swipe-serum-concealer-6-0-ie","title":"Tower 28 Swipe Serum Concealer - 6.0 ie","description":"\u003cp\u003eAchieve a naturally radiant, skin-like finish with the Tower 28 Swipe Serum Concealer in Shade 6.0 IE. This lightweight, serum-infused concealer delivers medium, buildable coverage while hydrating and smoothing the skin for a fresh, crease-resistant look. Formulated with skin-loving ingredients, it helps reduce the appearance of dark circles, redness, blemishes, and uneven skin tone without feeling heavy or cakey. The creamy texture blends effortlessly with fingers, a brush, or a sponge, creating a seamless finish that lasts throughout the day. Suitable for sensitive skin, this vegan and cruelty-free formula is dermatologist-tested and designed for comfortable all-day wear. Whether you're brightening the under-eye area or covering imperfections, Tower 28 Swipe Serum Concealer provides breathable coverage and a healthy-looking complexion with every application, making it an everyday makeup essential.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713660158238,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer6.0IE.png?v=1785421541"},{"product_id":"tower-28-swipe-serum-concealer-7-0-ktown","title":"Tower 28 Swipe Serum Concealer - 7.0 ktown","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e7.0 Ktown\u003c\/strong\u003e, a medium-deep shade with neutral undertones. This lightweight, serum-infused concealer provides buildable medium coverage while hydrating and smoothing the skin for a fresh, radiant finish. Formulated with skin-loving ingredients, it helps reduce the appearance of dark circles, blemishes, redness, and uneven skin tone without settling into fine lines or feeling heavy. The creamy texture blends effortlessly using fingertips, a brush, or a sponge, creating a seamless, second-skin look. Designed for sensitive skin, this non-comedogenic, fragrance-free formula offers comfortable all-day wear while keeping the under-eye area looking bright and refreshed. Whether you need everyday coverage or a polished makeup look, Tower 28 Swipe Serum Concealer delivers breathable performance with a natural finish that enhances your skin, never masks it.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713664975134,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer7.0KTOWN.png?v=1785421540"},{"product_id":"tower-28-swipe-serum-concealer-7-5-lad","title":"Tower 28 Swipe Serum Concealer - 7.5 lad","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e7.5 LAD\u003c\/strong\u003e, a medium-deep shade with warm undertones designed to brighten, conceal, and hydrate in one effortless step. This lightweight, serum-infused concealer blends seamlessly to cover dark circles, blemishes, redness, and uneven skin tone without feeling heavy or cakey. Enriched with skin-loving ingredients, it delivers long-lasting moisture while providing buildable medium coverage with a natural, skin-like finish. The crease-resistant formula stays comfortable throughout the day, making it ideal for everyday wear and all skin types, including sensitive skin. Its easy-to-use applicator ensures precise application, whether you're spot concealing or brightening the under-eye area. Perfect for achieving fresh, radiant-looking skin, the Swipe Serum Concealer enhances your complexion while caring for it with every wear.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713667662110,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer7.5LAD.png?v=1785421540"},{"product_id":"tower-28-swipe-serum-concealer-8-0-lbc","title":"Tower 28 Swipe Serum Concealer - 8.0 lbc","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e8.0 LBC\u003c\/strong\u003e, a medium-deep shade with cool undertones designed to brighten and perfect. This lightweight, serum-infused concealer delivers buildable medium coverage while hydrating and smoothing the skin for a fresh, skin-like finish. Formulated with nourishing ingredients, it helps reduce the appearance of dark circles, blemishes, redness, and uneven skin tone without feeling heavy or cakey. The creamy texture blends effortlessly using fingers, a brush, or a sponge, making it ideal for everyday wear. Suitable for sensitive skin, this non-comedogenic formula is dermatologist-tested, fragrance-free, vegan, and cruelty-free. Whether you're creating a natural daytime look or a full-glam finish, Tower 28 Swipe Serum Concealer provides long-lasting comfort, seamless coverage, and a radiant complexion that looks healthy throughout the day.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713670447390,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer8.0LBC.png?v=1785421539"},{"product_id":"tower-28-swipe-serum-concealer-9-0-mdr","title":"Tower 28 Swipe Serum Concealer - 9.0 mdr","description":"\u003cp\u003eAchieve a smooth, naturally radiant complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e9.0 MDR\u003c\/strong\u003e, specially designed for medium-deep skin tones with neutral undertones. This lightweight, serum-infused concealer provides buildable medium coverage that effortlessly conceals dark circles, blemishes, redness, and uneven skin tone while maintaining a fresh, skin-like finish. Enriched with hydrating and soothing ingredients, it helps keep the delicate under-eye area comfortable throughout the day without creasing or caking. The creamy formula blends seamlessly using fingertips, a brush, or a sponge, making it ideal for quick touch-ups or full-face makeup looks. Suitable for sensitive skin, this concealer offers long-lasting wear while enhancing your natural beauty with breathable coverage. Whether you're heading to work, a special event, or everyday outings, Swipe Serum Concealer delivers flawless results with lasting comfort.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713671069982,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer9.0MDR.png?v=1785421539"},{"product_id":"tower-28-swipe-serum-concealer-9-5-mv","title":"Tower 28 Swipe Serum Concealer - 9.5 mv","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e9.5 MV\u003c\/strong\u003e, a medium shade with neutral undertones designed to brighten, conceal, and hydrate. This lightweight, serum-infused concealer delivers buildable medium coverage that effortlessly camouflages dark circles, blemishes, redness, and uneven skin tone without looking cakey or settling into fine lines. Formulated with skin-loving ingredients like hyaluronic acid and centella asiatica, it helps keep the under-eye area smooth, moisturized, and comfortable throughout the day. The creamy texture blends seamlessly with fingers, a sponge, or a brush for a fresh, skin-like finish that lasts. Suitable for sensitive skin, this non-comedogenic, fragrance-free, and vegan formula provides breathable coverage for everyday wear, leaving your complexion looking radiant, healthy, and naturally perfected from morning to night.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713671430430,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer9.5MV.png?v=1785421539"},{"product_id":"tower-28-swipe-serum-concealer-10-0-noho","title":"Tower 28 Swipe Serum Concealer - 10.0 noho","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e10.0 Noho\u003c\/strong\u003e, a lightweight, skincare-infused concealer designed to brighten, smooth, and perfect your skin. Formulated with hydrating ingredients like hyaluronic acid and centella asiatica, it helps reduce the appearance of dark circles, blemishes, redness, and uneven skin tone while keeping your skin comfortable throughout the day. The creamy, buildable formula blends effortlessly for light to medium coverage with a natural, skin-like finish that never feels cakey or heavy. Suitable for sensitive skin, this vegan and cruelty-free concealer is dermatologist-tested and made without harsh ingredients. The shade \u003cstrong\u003e10.0 Noho\u003c\/strong\u003e is ideal for very deep skin tones with neutral undertones, delivering seamless coverage and a radiant look. 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Enriched with skin-loving ingredients like hyaluronic acid and centella asiatica, it blends effortlessly to conceal dark circles, redness, blemishes, and uneven skin tone without settling into fine lines or feeling heavy. The creamy, breathable formula delivers a natural, skin-like finish that stays comfortable for hours. Suitable for sensitive skin, this vegan and cruelty-free concealer is dermatologist-tested and designed for everyday wear. Whether you're creating a minimal makeup look or a full-glam finish, Tower 28 Swipe Serum Concealer offers reliable coverage with skincare benefits, leaving your complexion looking fresh, healthy, and naturally flawless from morning to night.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713683816734,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer11.0OC.png?v=1785421536"},{"product_id":"tower-28-swipe-serum-concealer-12-0-pali","title":"Tower 28 Swipe Serum Concealer - 12.0 pali","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e12.0 Pali\u003c\/strong\u003e. This lightweight, serum-infused concealer provides medium, buildable coverage that effortlessly conceals dark circles, blemishes, redness, and uneven skin tone while maintaining a fresh, skin-like finish. Enriched with hydrating skincare ingredients, it helps keep the under-eye area smooth, comfortable, and nourished throughout the day without creasing or caking. The creamy, easy-to-blend formula glides on seamlessly, making it perfect for quick touch-ups or full-face makeup looks. Suitable for sensitive skin, this concealer is vegan, cruelty-free, fragrance-free, and dermatologist-tested for gentle everyday wear. Whether you're brightening your under-eyes or covering imperfections, Tower 28 Swipe Serum Concealer delivers long-lasting comfort, natural-looking coverage, and a radiant finish that enhances your complexion with every application.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713686176030,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer12.0PALI.png?v=1785421534"},{"product_id":"tower-28-swipe-serum-concealer-12-5-pico","title":"Tower 28 Swipe Serum Concealer - 12.5 pico","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e12.5 Pico\u003c\/strong\u003e, a lightweight, hydrating concealer designed to brighten, smooth, and perfect your skin. Infused with skin-loving ingredients like hyaluronic acid and centella asiatica, this serum-infused formula provides medium, buildable coverage while keeping your skin moisturized throughout the day. It effortlessly conceals dark circles, blemishes, redness, and uneven skin tone without settling into fine lines or feeling cakey. The creamy texture blends seamlessly for a second-skin finish that looks fresh and radiant. Suitable for sensitive skin, this vegan and dermatologist-tested concealer delivers long-lasting, crease-resistant wear while maintaining a breathable feel. Whether used for spot concealing or brightening under the eyes, Tower 28 Swipe Serum Concealer offers comfortable coverage with skincare benefits for a naturally healthy-looking complexion every day.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713686241566,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer12.5PICO.png?v=1785421534"},{"product_id":"tower-28-swipe-serum-concealer-13-0-playa","title":"Tower 28 Swipe Serum Concealer - 13.0 playa","description":"\u003cp\u003eAchieve a naturally flawless complexion with the Tower 28 Swipe Serum Concealer in 13.0 Playa. This lightweight, hydrating concealer is infused with skin-loving ingredients that help brighten, smooth, and moisturize while providing medium, buildable coverage. Designed to effortlessly conceal dark circles, blemishes, redness, and uneven skin tone, its creamy formula blends seamlessly without caking, creasing, or settling into fine lines. The soft applicator ensures precise, mess-free application, making touch-ups quick and easy throughout the day. Suitable for sensitive skin, this non-comedogenic concealer delivers a fresh, radiant finish that looks like real skin. Whether you're creating a natural everyday look or adding extra coverage for special occasions, the Swipe Serum Concealer offers long-lasting comfort, breathable wear, and a healthy glow. Perfect for anyone seeking skincare benefits combined with reliable, lightweight coverage.\u003c\/p\u003e","brand":"HYPE ELIXIR","offers":[{"title":"Default Title","offer_id":59713686372638,"sku":null,"price":5090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/5845\/7118\/files\/SwipeSerumConcealer13.0PLAYA.png?v=1785421534"},{"product_id":"tower-28-swipe-serum-concealer-14-0-pv","title":"Tower 28 Swipe Serum Concealer - 14.0 pv","description":"\u003cp\u003eAchieve a naturally radiant, flawless complexion with the Tower 28 Swipe Serum Concealer in \u003cstrong\u003e14.0 PV\u003c\/strong\u003e. This lightweight, serum-infused concealer delivers medium, buildable coverage while hydrating and smoothing the skin for a fresh, crease-resistant finish. Enriched with skin-loving ingredients like hyaluronic acid and centella asiatica, it helps soothe, moisturize, and visibly reduce the appearance of dark circles, blemishes, redness, and uneven skin tone without feeling heavy. The creamy, blendable formula glides on effortlessly and layers seamlessly with foundation or worn alone for a natural look. Suitable for sensitive skin, this vegan and cruelty-free concealer provides long-lasting comfort and a soft, skin-like finish throughout the day. 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